Hootsuite

SEPTEMBER 24, 2022

If you are a national brand, turn the spotlight back on the First Nations communities. If you own a clothing company, please don’t print a batch of orange shirts and sell them for profit. How can brands work with Indigenous content creators? Yes, September 30 is a sombre day of remembrance. But we don’t want pity.

Communities 99

Communities Brands Instagram HootSuite 99

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. – Rank higher on search engines.

Company 206

Company Hubspot eBook Diagrams 206

Mindjumpers

NOVEMBER 7, 2014

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Is the team involved in the process of creating new content ideas by giving input on new search trends and keywords?

SEO 252

SEO Engineering Communities Advertising 252

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Assumption 1: Create content. Assumption 2: Build a platform.

Communities 100

Communities Travel Metadata Content management systems 100

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. 💡 To keep up with Josh, check out his website , LinkedIn , Twitter , podcasts ( 1 & 2 ), and subscribe to his newsletter. “Entrepreneurship came before content creation.

Social Media 83

Social Media Content Newsletter How To 83

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. ChatGPT Price : Free (for now).

Process 109

Process Tools Content Price 109

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. This year was especially good for search engine optimization mistakes and blunders–and I had to narrow down the list quite a bit. biggest search engine optimization. Penney Banned for Gaming Google.

Engineering 137

Engineering Yahoo SEO Discount 137

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. You have the opportunity to build a library of content populated largely by your own customers. But good communities are more than support channels.

Cost 135

Cost Communities Drupal Forums 135

Buffer Social

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).

Team 72

Team Examples Content Policies 72

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups? This creates a robust community within LinkedIn. Here’s a good example from Search Engine Land.

Groups 130

Groups Groups LinkedIn Microsoft 130

Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful! Prospective students are incredibly savvy; they keep me on my toes with content, platforms, and tools.

Education 205

Education Case Study Overview Upcoming 205

Hootsuite

SEPTEMBER 7, 2022

Your followers may even turn into a community of like-minded people. Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. For personal brands, I love seeing how creative influencers and content creators get with their Instagram bios.

Template 145

Template Templates Social Media UGC 145

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

The Realtime Report

FEBRUARY 2, 2023

How to Navigate Algorithms and Maximize Engagement on Social Media By Erica Yang, CEO and Founder of Real Hype THE HOOK: Creating quality, premium content is key. A crucial part of that is the hook, or the first two seconds of your content. Don’t let the volume of content on social media discourage you from continuing to create.

Engagement 91

Engagement Social Media How To Hashtag 91

Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. Maybe they will.

Insurance 98

Insurance Content Small Business Engineering 98

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. Streamlining the content creation process. How to effectively build and nurture a community.

Communities 60

Communities Engagement Crowdsourcing FAQ 60

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

The Marketing Blog

APRIL 7, 2010

Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50 50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Every search engine shows different market share and it is not right.

Engineering 149

Engineering Hitwise Statistics Google 149

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Tweet This! Share this on Facebook.

Google 146

Google Content Technorati SEO 146

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. You’re not rocketing to the top of the search engines, landing big speaking and book deals. Photo credit: Kellogg Community College (Flickr, Creative Commons).

Content 182

Content Marketing Creative Commons Industry 182

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

AUGUST 8, 2023

Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. SEO stands for search engine optimization. For example, this article is an example of a piece of content optimized for traditional SEO. Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of content marketing are consumption, then behavior.

Social Media 167

Social Media Content Marketing Repository 167

Buffer Social

JUNE 6, 2022

” This is perhaps one of the best examples of the possibilities of user-generated content. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree.

UGC 71

UGC Content Case Study Influencer 71

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279

Company Health Care Energy Groups 279

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Great content, #2, works across the board for social media. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

Research 77

Research Google Newsletter Curation 77

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). The Old Model.

Google 193

Google Content URL SEO 193

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Also, which fell flat and the sorts of content your audience actually wants to see. Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. For content consumers, Clubhouse offers an incredible variety of discussion topics to listen and join in on. An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Extend your content marketing reach. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Sharing content on social media provides that opportunity.

SEO 115

SEO Social Media Reputation Real Estate 115