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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. linkedin.com/company/flourish-marketing-co/. linkedin.com/in/aleyaharris/.

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

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Monday Roundup: Storytelling

Waxing UnLyrical

Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Monday Roundup: Storytelling is a post from: Shonali Burke Consulting, Inc. Please share in the comments below.

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Creating Women’s History Month social media ideas that resonate

Sprout Social

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. And consumers see right through it.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. What do you get?

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Monday Roundup: Disaster Preparedness

Waxing UnLyrical

If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. and Jamin Michaelson, MBA in this still relevant journal entry in Pepperdine’s Graziadio Business Review. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. ’ #internalcomms #measurepr.

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