Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Become More Personable, Not a Person. But what does that really mean?

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Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Why Your Brain Loves Good Storytelling. Based in the Washington, D.C.,

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Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. So I apologize for going dark like this!

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Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

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Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. It’s Monday once again, and you all know what that means, right?

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The Marketing Blog

AUGUST 4, 2008

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? Consultant , Web2.0 His Thoughts.

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Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Happy Monday! Did you enjoy the long weekend?

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Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Focusing Your Energy in Business.

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Waxing UnLyrical

MARCH 22, 2013

Here are some of the answers (and many thanks to all who replied): Daniel Honigman thought it was fine: @ shonali If you have a built-in client base.Lots of high-end consultants do&, esp. A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it.

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Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Controlling what you say is easy enough… tackling what people say about you is a harder task,” writes Marcus Beard in this Business 2 Community post. Company Reputation Management With Social Media. Social Silo Mentality: Is your online reputation suffering?

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Waxing UnLyrical

MARCH 30, 2015

Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Winning the Marketing Battle Between Help and Hype.

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Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Image: Travis via Flickr, CC 2.0. Thoughtful Branding: Where The Company Begins And Ends.

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Waxing UnLyrical

MARCH 27, 2013

Image: Huntington Theatre Company via Flickr, CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 22, 2015

Why: What happens when a company focuses on producing quality content… without anything in it for itself? ” How do you make your content “wow” your community? Navy via Flickr, CC 2.0. Monday Roundup: Innovative Content is a post from: Shonali Burke Consulting, Inc. Image: U.S.

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Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

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Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Image: _DaniloRamos via Flickr, CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. . < tweet this > 7. And happy Monday!

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Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

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Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr. Tweet This!

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Waxing UnLyrical

JANUARY 12, 2015

Image: mario via Flickr, CC 2.0. Why: How does one start from scratch after building a successful blog and community? Adam Toporek explores why maintaining positive perception of your company is key to long-term success. Monday Roundup: New Beginnings is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 23, 2015

Image: Jamie McCaffrey via Flickr, CC 2.0. Why: “But cleaning house right now may not only be good for your abode—it could also prove beneficial to your career,” says Stephanie Taylor Christensen in this Fast Company post that offers some “tips for top career to-dos to tackle in the spring.”

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Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

APRIL 29, 2013

As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys). Image: Christopher Neugebauer via Flickr, CC 2.0. And one of the most important, in my opinion, is research.

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SocMed Sean

MARCH 11, 2012

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Waxing UnLyrical

JANUARY 5, 2015

Image: Steve Harris via Flickr, CC 2.0. Why: Business blogging can be used to increase your company’s online visibility. Monday Roundup: Measurement and Metrics is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

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Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I am saying goodbye to the digital life and hello to community affairs. Pick a verb — tired, bored, jaded, burned out.

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Waxing UnLyrical

FEBRUARY 1, 2013

Image: janetmck via Flickr, C C 2.0. Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house? So ask questions like: how did you help other companies achieve their stated business objectives? And that’s ok.

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Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. 640 Million on Facebook.

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Social Media Strategery

OCTOBER 27, 2009

Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 ″ consultants. So here’s what I’m going to do – I’m going to let you in on the secret and tell you how you can BE a good consultant in this world and add value to the Gov 2.0

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Waxing UnLyrical

JULY 19, 2013

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee?” Image: naunasse via Flickr, CC 2.0.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

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