Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Almost Savvy

FEBRUARY 23, 2010

> For companies, .tel That’s the great thing about having a smart community. From the Digitrad website: (click image to enlarge) The.tel allows you to store, publish and update online all your contact information and keywords under your unique domain name, without the need for a website > For individuals, .tel

Directory 223

Directory Domain Name LinkedIn Reputation 223

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&#

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Thanks man!

Social Media 151

Social Media Strategy Social CRM Consultant 151

Buzz Marketing for Technology

JUNE 27, 2008

We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. Thats where constructing a personal research agenda--a series of important questions, problems and issues we want to explore--can re-ignite our passion for work and our desire to continue learning.

Project 234

Project Web 2.0 Wiki Flickr 234

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

Social Media 134

Social Media Consultant Video Strategy 134

Buzz Marketing for Technology

JUNE 27, 2008

They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". My students just had a film festival last week that over 500 community folks attended. Weekly News.

Skills 100

Skills Education Project Report 100

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Marketing), ThinkGeek is “all about serving our community.

Social Media 117

Social Media Case Study Strategy Study 117

Kikolani

OCTOBER 20, 2010

Adsense – if you’re positioning yourself or company, remove it. How To Run A Successful Webinar Business From Your Blog with Lewis Howes of LewisHowes.com and Magnetic Webinars. If you deliver content and you are interesting, you will get leads and sales, even if you suck at actual webinars.

Meeting 141

Meeting Ustream Flickr Guidelines 141

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! Local Online Marketing.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JULY 15, 2016

To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. So here’s an example of a company called ServiceNow where they created a blueprint. ” Every company I’ve ever worked for, sales is always asking, “Can you tweak your scoring algorithm?

Content 102

Content How To B2B Questions 102

ProBlogger

AUGUST 7, 2017

I’m the blogger behind ProBlogger.com, a blog, podcast, some events, a job board, and a series of ebooks, all designed to help you as a blogger to grow your blog, to start it up, get content on it, build community with your audience and to make some money from it as well. You may have built some community. It’s different in two ways.

Blogger 34

Blogger How To Comparison Eventful 34

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? And you can also do things like use images for upcoming events, make company photos and craft other image tasks for posts to get more visual with your content. Join in on Communities. Within large social networks, smaller communities form.

Social Media 40

Social Media Tips Marketing Hashtag 40

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Why do you love social media?

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145