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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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5 tips from the man behind #Sprinklegate

Sprout Social

Here are five tips Myers shared to help marketers (and fellow notorious lawbreakers) sprinkle ingenuity into their social media strategy. You should identify which shared enemies—or experiences—you have with your community. His rawness continues to endear the Get Baked community. Brand your business. Be transparent.

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Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords? Instead of listening software, we just listened.

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PR Tips and Hacks for a Small Business

Proactive Report

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

The post was an effort to be helpful, but Jack doesn’t take even constructive criticism well.). The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Pinterest Rules.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Google+ Guides and Tips. This tip from guest blogger Mark Traphagen (again) is almost too good to share. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. They have a good point.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Imagine your fans actively posting constructive thoughts and participating in civil discussions on topics around your brand, besides simply liking your posts? Amino Apps – a network of niche communities.