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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 143
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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

Review 94
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Three Reasons To Invest In Patient Feedback Management Solutions

The Realtime Report

Below is a list of reasons why healthcare companies should invest in patient feedback solutions in 2017. A survey of 1,438 patients show that 94 percent of respondents chose one provider over another, with similar qualifications, based on online reviews. Responding To Online Reviews Is Vital. Gaining A Competitive Advantage.

Survey 89
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

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I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

Buffer Social

After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. And so, in 2018 my social-impact jewelry company, Yewo , was born. Being so involved in the day to day needs of the community, this was obviously hard for me to do.

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How to use Quora for marketing

Sprout Social

Why spend money on expensive consumer surveys when you’ll find out what your customers are asking for on Quora? Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website. The platform doesn’t just give you another way to reach your audience.

How To 100
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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

Hotels 50