Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6
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