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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

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8 Things Social Media Listening Can Do For Your Brand

Oktopost

Different communities, people, and groups may talk about you in different ways. What’s the sentiment toward other competitors? Formal menswear company, SockSoho, recently tweeted an unboxing video made by one of their customers. . There’s a fine line between criticism and constructive criticism. Conclusion.

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Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. For example, our agency does lot of community management work for the Shell Houston Open, a PGA TOUR event in Houston.