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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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27 essential social media manager interview questions (and answers)

Sprout Social

When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level. The following list of social media manager interview questions is a great place to start. Communication and collaboration.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Some companies misjudge the impact of Meta’s streamlining of campaign creation.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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Startup Founder Nick Jordan On Why Social Media Impacts The Growth Of His Company

So Influential

We sat down with Nick to find out just how he is leveraging the power of social media to drive sales and clicks to his website, grow his startup, and change the game for the companies he is servicing. Then I realized that I’m trying to build a company from the ground up without really having much employee experience.

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How to Use Facebook Groups for Your Brand

Ignite Social Media

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool.

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Creating a value driven Target Market with 1 question

Marketing to Serve

Without value, there is no way a company will receive a price in exchange for its market offering. How did Lego construct a profitable target market? I have been involved in companies and organisations that find themselves in this zone. LEGO had found itself in the zone I like to call, the “confusion” zone.