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A Tale of Two Communities Part II –


This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

That’s their job, making money for the company by serving customers. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. They don’t understand human speech patterns like sarcasm or irony.

How to Gather Fan Feedback on Social Media

Convince & Convert

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Image via

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


Monitoring quantifiable patterns of behavior provided some basis for e-Bay’s strategy, for example, learning that “one in every three eBay purchases “is touched by mobile.” Construct solutions that deliver outcomes rather than products that fit established boundaries.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


In Wohlson’s articles, e-bay utilized a different logic and set of capabilities to achieve new levels growth; capabilities that are not highly valued or developed in most associations: They actually spoke the same language as their customers…When in Rome… e-bay’s model of online shoppers’ community and its competitive advantage is based on leveraging the unique capabilities and new options that social technologies provide.

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Define your thought patterns and opinions so that your brand is always consistent. Get a handbook of style and learn how to communicate with properly constructed sentences. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Brands 248

The Bamboo Project Blog

Buzz Marketing for Technology

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Can think of them as flow--stresses experience and pattern recognition.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

But whether constructively and defensively, interest in PLE appears to be growing. Software development companies are keen to make their product or service a nexus of attention. eLearning & Deliberative Moments.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

You wont read much about it on the Web because its still competitive-advantage stuff: What I know about the science of it I cannot disclose under a confidentiality agreement, and most of the companies doing it (Steelcase, Intel, Volkswagen, Microsoft -- thats Bill Gates in the pith helmet at right, from a recent Forbes Small Business magazine article on the subject) arent talking about it much. Wear Patterns: Evidence of stress or overuse, e.g. damaged power cords or hinges.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

21st Century Tools: Recognizing that "technology is, and will continue to be, a driving force in workplaces, communities, and personal lives in the 21st century," Learning for the 21st Century emphasizes the importance of incorporating information and communication technologies into education from the elementary grades up. Both focused on cooperative learning and knowledge construction in the context of English and social science instruction.

Skills 100

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software.

B2B 106

Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

It is a common pattern, recognized in evolutionary biology, that a feature adapted for one purpose in a species is used for another purpose when the environment puts different demands on the species. Why do physicians not use the medical literature, rather than relying on the drug company salesman for information about a new drug? The scientific, the cognitive, and the socially constructed metatheories need not struggle for dominance. TOWARD AN INTEGRATED MODEL OF.

Sample 120

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. That requires a consistency of attention that differs from most traditional agency staffing patterns. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

205: 5 Obstacles Bloggers Face (And How to Get Over Them)


This year I spoke about evolving your blog rather than getting into a ‘revolving’ pattern (or going in circles). I’m the blogger behind, a blog, podcast, some events, a job board, and a series of ebooks, all designed to help you as a blogger to grow your blog, to start it up, get content on it, build community with your audience and to make some money from it as well. Normally, for an opening talk, you do something really positive, very constructive.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.