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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC) , the largest organization representing Indigenous women in Canada, since 2017. Please note: “Indian Residential Schools” is the official name for the schools and a construct of the colonial mindset of 19 th Century Canada.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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Startup Founder Nick Jordan On Why Social Media Impacts The Growth Of His Company

So Influential

We sat down with Nick to find out just how he is leveraging the power of social media to drive sales and clicks to his website, grow his startup, and change the game for the companies he is servicing. With a background in SEO, Nick drove 4 projects from 0 to 100k organic visitors/month, with the biggest one generating 1.5m.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?