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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. Film videos in a flash. Filming and editing. Pre-plan videos.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Creators usually film and narrate the content from their perspective, which gives it an authentic feel. With influencers, the company usually pays for both content and exposure to the influencer’s audiences. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.

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7 ways to use social media for market research

Sprout Social

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. . — Greg Baroth (@gbaroth) July 12, 2021.

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A Guide to Social Media Collaboration

Buffer Social

In other words, it’s a partnership with another person or company to present a united front and communicate shared values or generate profit. The collaboration ultimately left the creator open to harmful comments from the company’s audience.