Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

Social Media 134

Social Media Consultant Video Strategy 134

ProBlogger

MARCH 2, 2011

Blogging is about building community. In this case, however, “buying it&# doesn’t mean your ebook, your product, your service, or your pet hippopotamus; it means buying you , which is the very first step. The magazine was specifically targeted toward the new-home construction industry.) It is not.

Journal 47

Journal WordPress Buy Remix 47

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Marketing), ThinkGeek is “all about serving our community.

Social Media 117

Social Media Case Study Strategy Study 117

ProBlogger

JULY 31, 2017

You can learn more about ProBlogger and all of the different things we do including our ebooks, events, the podcast and blog itself over at problogger.com. He’s a construction worker, follows instructions, blends into the crowd. We’re actually a community of Emmets. Our community is doing amazing things.

Eventful 44

Eventful Blogger eBook Publishing 44

Viper Chill

AUGUST 25, 2010

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. Before you go buying every item, eBook or software package you think you need, ask yourself whether you can work without them. They’re usually long, boring, and ignored.

Project 84

Project Software Products Comments 84

ProBlogger

AUGUST 7, 2017

I’m the blogger behind ProBlogger.com, a blog, podcast, some events, a job board, and a series of ebooks, all designed to help you as a blogger to grow your blog, to start it up, get content on it, build community with your audience and to make some money from it as well. We were publishing ebooks. Buying an ebook maybe.

Blogger 34

Blogger How To Comparison Eventful 34

Viper Chill

MARCH 22, 2010

With that audience he’s been able to promote eBooks like ‘Zen to Done’ and write a best-selling book on simplicity. Despite making less than 5% of my income through this blog (some of you manage to find my eBook ) I still spend more of my time on this site than any other that I own. Pretty frustrating.

Blogosphere 79

Blogosphere Blogger Sites Comments 79

Convince & Convert

JULY 15, 2016

To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. So here’s an example of a company called ServiceNow where they created a blueprint. ” Every company I’ve ever worked for, sales is always asking, “Can you tweak your scoring algorithm?

Content 102

Content How To B2B Questions 102

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. Why do you love social media?

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145