Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

FAQ 102

FAQ Content Consultant Social CRM 102

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Fast Company Features.

Company 219

Company Health Care Energy Groups 219

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 86

Compete Conference Organization Social CRM 86

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Statistics 285

Statistics Social Media Marketing B2B 285

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur.

Strategy 98

Strategy Social Media Jive Eventful 98

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Strategy 89

Strategy Social Media Alterian Social CRM 89

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Posterous 83

Posterous Social CRM Social Media Analytics 83

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 93

Social Media Strategy CoTweet CoTweet 93

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 112

Social Media Strategy FAQ CSR 112

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Rapleaf is better for larger companies. I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster?

ScoutLabs 117

ScoutLabs Social Media Questions Social CRM 117

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Social Media 114

Social Media Strategy B2B Lijit 114

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Social Media 99

Social Media B2B Consultant Social CRM 99

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Social Media 104

Social Media Strategy Consultant Social CRM 104

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Content 107

Content Brands Radian6 Organization 107

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Social Media 110

Social Media Strategy Influencer Social Graph 110

agora pulse

OCTOBER 4, 2016

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. Does your client attend, sponsor or host any conferences or trade shows?

Tips 159

Tips Facebook Marketing FAQ 159

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

Social Media 89

Social Media Strategy Survey Social CRM 89

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Strategy 83

Strategy Social Media Case Study Study 83

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE!

B2B 93

B2B RSS Education Team 93

Convince & Convert

JUNE 2, 2010

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Apparel 92

Apparel Strategy Curation Social Media 92

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Upcoming 87

Upcoming iPad Project Sentiment 87

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Collaboration 109

Collaboration Alltop Yahoo Facebook 109

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Twitter 94

Twitter Metrics Sysomos Yammer 94

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Types 171

Types Content Diagrams Posterous 171

Writtent Blog

OCTOBER 28, 2013

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Marketing Conference Twitter Streams. Your Competitors’ FAQs.

Meme 79

Meme FAQ Reddit Blogosphere 79

Waxing UnLyrical

NOVEMBER 15, 2010

If not, Google offers a comprehensive FAQ on getting included in the news search engine. Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

News 282

News Overview Google How To 282

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Diagrams 146

Diagrams Posterous FAQ Template 146

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# link] jaybaer Congrats on the new company!

Social Media 125

Social Media Strategy Social CRM MySpace 125

Convince & Convert

MAY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

Case Study 84

Case Study Strategy Social Media Communities 84

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Social Media 102

Social Media Strategy Social CRM CoTweet 102

Buzz Marketing for Technology

JUNE 27, 2008

Community. This is my presentation from the IIM National Conference on 15 Aug more. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0

Folksonomy 213

Folksonomy Wiki Viddler Collaboration 213

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Facebook 283

Facebook Issues MySpace Privacy 283

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&# All blog owners should do this to see what their community prefers.

Social Media 106

Social Media Strategy iPad MySpace 106

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But “sound” judgment needs to back up every tactical path taken – and not just when a company is in a crisis mode.

RFP 79

RFP Social Media Strategy Committee 79

ProBlogger

AUGUST 31, 2012

Since I own a blog for photographers about post-processing in Photoshop and Lightroom, I typically attend photo-related conferences and workshops. I listened closely to the observations and advice given about my blog and company. This guest post is by Jodi Friedman of MCP Actions.

Tourism 42

Tourism Real Estate FAQ Energy 42

Buzz Marketing for Technology

JUNE 27, 2008

Events & Conferences. SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and.

Library 100

Library Compete Skills Committee 100

Convince & Convert

SEPTEMBER 2, 2010

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. The second is the humanity that companies are able to bring using social media.

Social Media 115

Social Media Strategy Social CRM Consultant 115

Writtent Blog

MARCH 23, 2016

FAQ Post. Share Your Company Story. What are your company’s rituals? What are the great things you do as a company? Must-visit Conferences. Share your company know-how. There are specific things that you or your company excel at.

List 56

List Comparison FAQ Sports 56

Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. That’s why “ humanization &# is – at least to me – a better and more accurate description of what companies and individuals can and should aspire to achieve on the social Web. Remember, social media makes big companies seem small again.

Conversation 91

Conversation Social CRM MySpace Consultant 91

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems).

Strategy 86

Strategy Social Media Mobile Consultant 86