Later

NOVEMBER 13, 2019

Take for example plant-based cafe Kokomo — not only does their image choice tell the story of just how delicious a vegetarian life could be, but they also reflect their brand colors in the Instagram Stories highlights, they’ve used a punchy Instagram bio and share their menu and location “above the fold”. . View this post on Instagram.

Instagram 85

Instagram Trends UGC Meme 85

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Let’s do it!

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category).

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Myrland Marketing

APRIL 6, 2010

These are all just different communities and different tools, so you need to make sure you find the right tool for the job. I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr. Nancy Myrland April 6, 2010 at 12:43 pm Thanks Adrian. Thanks for joining the conversation.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buffer Social

JULY 8, 2020

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Who are you?

Instagram 98

Instagram Social Media UGC Strategy 98

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Bare Feet Studios

JUNE 7, 2009

I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer. It’s a lot of work for a group of volunteers.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Justin Levy

JUNE 23, 2010

Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. In Chapter 6, “Extending the Experience with Facebook Apps,&# I discus plug-ins such as flickr, Delicious, StumbleUpon, and several other applications that can help you to connect with your prospects, customers, and fans.

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. Specifically, they want companies to lead on issues of diversity and community.

Campaign 145

Campaign Social Media Travel Hashtag 145

Bare Feet Studios

MARCH 1, 2009

Why have secret judges when you can have the community on the internet get engaged, give you more page views, and do the judging for you? “Share&# these days means using web plug-ins to tell your friends on Facebook, Digg, Yahoo Buzz or save to your own Delicious bookmarks! The contest rules page is very last century.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community. It’s especially difficult to build up a strong following. Fortunately, Tweet Spinner is here to help.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2010

I actually had a client call me out on stage once, in front of like 800 people at a conference, in an attempt to pay me a compliment. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. In the last part, he said, “He’s a cheap date. Great post!

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. And get your account started and active immediately.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Rapleaf is better for larger companies. Because there really is no benefit in beating your customers to the punch.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Kikolani

NOVEMBER 29, 2010

Adria is a organic technology consultant, business developer, technology trainer, and empowerment / tech conference addict. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Adria Richards. Celestine Chua. Deborah Ng.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. As a company? Tell us about how it has evolved.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. He gets up when it’s dark.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Buzz Marketing for Technology

JUNE 27, 2008

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. Lesson # 5 Use Social Networks. Lesson # 8 Learn To Podcast.

Class 274

Class Social Media Web 2.0 Wiki 274

Viper Chill

AUGUST 12, 2010

Discussions start from questions, and this is a great way to get a conversation going in your community, especially if you make bold statements on a hot topic. If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" I am a skimmer, then a reader!

Content 78

Content How To Examples Questions 78

Buzz Marketing for Technology

JULY 22, 2008

Conferences. Filed under: blinklist , bluedot , cogenz , connectbeam , delicious , diigo , furl , knowledge_management , magnolia , shadows , simpy , social_bookmarking — Robert Berkman @ 3:05 pm. to comment on a page for your later viewing, that note is viewable by anyone else in the Diigo community that views that page too!

Social Bookmarking 113

Social Bookmarking Sharepoint Groups Groups 113

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

FEBRUARY 16, 2012

In lieu of Delicious or something along those lines, I’m actually using Pinterest as a place where I log and store all the things I want to remember that I read in social media. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Viper Chill

JANUARY 11, 2010

Phil Schillier Keynote Live Go to a big industry conference or press-event and live blog the coverage. Microsoft Apologizes for Photoshop Trainwreck I don’t recommend ‘outing’ companies but if they’re going to make such silly mistakes then highlighting them can flood your website with traffic.

Analysis 76

Analysis Sites Industry News 76

Viper Chill

APRIL 26, 2010

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

Social Media 80

Social Media Strategy Digg Forums 80