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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year. and into “how do we get some dosh?&#

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Internet marketers, PR pros, tech journalists, etc.),

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

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Debunking Five Social Media Myths

Socialized

and went on to cite statistics that show both e-mail and social networking use on the increase. E-mail is far from dead, particularly in large companies. Running a business is a complex affair requiring complex communications. But that doesn’t mean it’s right for every company. The CEO Needs to Blog.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Social media is a hot topic, from defining its role, senior management support and how to organize for success. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. this week in social oreo Marketing social media facebook PR content'

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract.

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Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

It’s usually said in a tone that implies that social media is so gosh- darn “social&# and “friendly&# that everyone gives everything away for free. Currency itself has no inherent value except what we, the community/nation, put on it. Experiential Economy: Social Media Business Podcast (23).