Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

Social Networking 98

Social Networking Advertising comScore CPM 98

Social Media Marketing

MARCH 29, 2013

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. ComScore has discovered that user-generated video content increases share of choice by over 18%. It’s your opportunity to differentiate and educate.

Engagement 167

Engagement Video Brands comScore 167

Social Media Marketing

JULY 24, 2013

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100