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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

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Top 15 Facebook Marketing Obstacles

Firebelly

Businesses are rushing into social spaces – with Facebook being among their top interests. Facebook is massive. According to a recent comScore study, 90% of all social media time is spent in Facebook. According eMarketer, 93% of people expect brands to have a presence on Facebook. So, the rush will continue.

comScore 172
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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Embrace Facebook’s Demographic Shift. As the Frozen song says, “Let it go …” Facebook is now 16 years old, and its user demographic has shifted. I’m not suggesting you drop Facebook—but embrace Facebook’s demographic shift. College students were the target audience for Facebook when it went live in 2004.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. GE recently released a series of animations promoting a health related Facebook application. What does it all mean?

Airlines 210
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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. The most-recent contest, the 7th annual for the brand, generated over 100 million views, and 4 million new Facebook fans for the brand.