The Unfortunate Investment of Social Media (and its Consequences)
Techipedia: Tamar Weinberg
FEBRUARY 1, 2008
Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor.