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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

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Debunking Five Social Media Myths

Socialized

E-mail is far from dead, particularly in large companies. Running a business is a complex affair requiring complex communications. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. The CEO Needs to Blog.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence.

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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. billion in paid advertising.

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Women + Social Media = ?

Diva Marketing Blog

On the MSN Business On Main community for small businesses, Joanna Krutz has put together a comprehensive post that is packed with facts and figures about selling to women in the digital world and how women are using social media. . Source: Nielsen 2010 data Worldwide. Source: ComScore. Women build on relationship skills.