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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base. The unsympathetic destruction of high-cost electronics by their industrial-strength kitchen blenders? Is it the campy music and retro visual effects?

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. comScore December 2009 Search Engine Rankings comScore, Inc.

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