Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Ignite Social Media

DECEMBER 20, 2021

These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. The content you’re posting isn’t only competing against like-brands. Lasso Lesson 1: Find Your “Nate the Great.”

Social Media 184

Social Media Strategy Team Compete 184

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 113

Social Media Marketing Atlassian Team 113

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Why Fintech needs social media. But social media is where your audience is, and it’s where they want to engage with you.

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 100

Social Media Strategy Team Review 100

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides plenty of ways to do this.

Social Media 257

Social Media Radian6 HootSuite Team 257

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Brands compete for the attention of their customers in real-time, across various channels. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Video 131

Video Social Media Wireless Marketing 131

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 88

Social Media Management Questions Social Media Skills 88

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. All Red Bull social media accounts are active and filled with engaging content. Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business 91

Small Business Social Media Tips Content 91

Convince & Convert

DECEMBER 3, 2014

The companies follow the routine. They take the steps suggested by social media consultants and experts. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. It’s easy to ignore companies that don’t engage with you, but it’s hard to ignore a conversation.

Engagement 167

Engagement Social Media Brands How To 167

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 273

Social Media ROI Construction Reputation 273

Convince & Convert

APRIL 6, 2013

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. What company provides the content that’s most useful for you?

Company 122

Company Compete Conference Social Media 122

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.

Compete 115

Compete Conference Organization Social CRM 115

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. But the big miss in many cases is social media staffing. Let’s shift our focus under the water line where the real mass of online community floats.

Communities 124

Communities Construction Case Study Compete 124

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Image from Bigstock.com.

Social Media 167

Social Media Content Marketing Repository 167

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees. If you don’t have the budget, that isn’t a problem.

Metrics 75

Metrics Training iPad Meeting 75

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 23, 2022

As far as social marketing goes, they’re extremely immersed in social media. A majority (52%) of Hispanics aged 18 or older spend an hour or more on social media every day, compared to 38% of non-Hispanic whites. To improve your inclusivity, creators are the key to making an impact with the Latinx community.

Strategy 109

Strategy Marketing Authentication Communities 109

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 102

ROI Social Media Management Team Study 102

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 83

Sports Social Media Engagement Compete 83

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. No problem – we’re going to talk about each of them!

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign. Why It Works: Sometimes, the best content is that which comes from the community.

Communities 60

Communities Tips Content Authentication 60

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 100

Metrics Influencer Marketing Survey 100

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100

MySpace Compete Foursquare Facebook 100

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. To hashtag or not to hashtag?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122