Convince & Convert

JANUARY 13, 2011

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Now, the calls are coming through online, via the social phone.”. And every company wants to claim innovation, right? Customer Service.

Company 142

Company Conversation Radian6 Social Graph 142

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Buffer Social

DECEMBER 6, 2023

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO. Reframing: category leaders compete on attribute A, but we're focusing on attribute Z 4.… A “back-and-forth” scenario exchange in a conversational format. 

Analysis 88

Analysis Twitter Meme Hashtag 88