Communities Company Compete Guidelines 
Buzz Marketing for Technology
JUNE 27, 2008
IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.
Ignite Social Media
JUNE 16, 2016
Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign. Why It Works: Sometimes, the best content is that which comes from the community.
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Sprout Social
JULY 19, 2022
According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.
Social Media Strategies Summit
DECEMBER 7, 2023
They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” This message became ingrained in our perceptions of the company.
Keyhole.co
OCTOBER 16, 2023
After all, not every company that works in social media is an agency, per se. If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. A good place to begin is with a basic definition of terms. So what makes the agency model unique?
Sprout Social
OCTOBER 4, 2016
As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Last week at SproutChat we kept our focus on LinkedIn and asked our community how they approach targeting an audience, publishing and amplifying their content on the network. When and how often?
Social Media Strategies Summit
SEPTEMBER 26, 2019
Being at a big agency, we had very strict guidelines, which you would never expect from journalists. Eventually, the time was right to do it, and I launched the company in a very different way from how it runs now. We actually ended up acquiring a community that had about 25,000 members in it. So we started paying them.
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