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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

You start by listening and gathering information about your brand/s, your company, and your competitors. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Once you have the data. use that old PR skill called content analysis.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

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Why Facebook Is Cleaning Up The Neighborhood

Twist Image

So, it has to clean up the social community. No surprise there: the more in touch we are with family and friends (without the narcissism of selfies), the happier we are, and the more connected we feel to our personal community. Companies will no longer be able to simply pay to reach any audience, by the sound of this.

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

A recent Wall Street Journal article, Avon Is Late to Social Media’s Party , reported sales for cosmetic products have steadily moved online to sites. Although Avon does have online channels it's not been as aggressive as other cosmetic companies. They have a brand community of 5.8 their community. million reps.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

To see how Muck Rack stacks up against the competition I checked the volume of activity on some other Twitter press release services, but there aren’t a lot of apples-to-apples comparisons to be made. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

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Koka Sexton dot Com

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Corporate Social Media Reading List

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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