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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Today the seven year-old company has grown to more than 300 million registered users. Gen Z, in particular, is opting to spend time in smaller, private online communities. ” The answer is likely…no.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. And yet, there’s something to this.

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7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

This trend toward growth and diversity means that no one social platform or channel can be ignored. Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. 2 Growth of private communities and tight-knit tribes.

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