Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Keep it updated.

Facebook 167

Facebook Consultant Social Media Sites 167