Community platforms do not equal community

SocialFish

conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. Building Your Tradeshow Community Online.

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! As the newest in the Aptify family of companies, rasa.io

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

I recently left my position managing social media and online community for a large professional association. Companies need to have procedures for terminating employees who manage company social media accounts. . I managed the org’s Linkedin group and company page.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

Calling all online community software vendors

SocialFish

Is your community software company serious about the association market? Well, here’s the perfect opportunity to raise awareness about your community platform among association executives.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. Its value was not a list of “benefits” but the community itself: a facilitated joint journey of continuous discovery.

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. They weren’t sure people would want to buy a book about community management.

The skinny on the Small World Labs – Personify merger

SocialFish

Ben at Online Community Results (our partner in crime for awesome community strategy projects) expressed what many of you may have been thinking, having seen the carnage (imho) that was the Avectra/Memberfuse acquisition a few years ago.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. online communities.

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Controlling The Conversation: Strategies To Get People Talking About What You Want | Subcribe via RSS Controlling The Conversation: Strategies To Get People Talking About What You Want August 17th, 2009 Posted in Community , Social Media Tweet Share No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period.

Interview: EMC Does Social Media From The Inside Out

Adam Cohen

I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide. Not only has EMC|ONE helped build that proficiency, but it’s also fundamentally changed our company.

Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

In ALL cases, you should be building your community on social media sites before you even think about ROI. USE CASE: A trade association had been hosting 45 webinars per year using a well-known webinar platform that is not integrated with any other systems.

Social Media Software + Silos=Trouble

SocialFish

Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. HighWire Press’s H2O platform incorporates social features.

Bridging the Social, the Human, and the Practical

SocialFish

This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra. That is the question I’m learning more about as I focused on how do you measure success and therefore deliver value for social communities.

Why Associations Should Be Planning Their LinkedIn Exit Strategy

SocialFish

I figure it’s only a matter of time until the announcements feature disappears entirely, making LinkedIn groups just a cumbersome platform to manage with no gain. Is the current allocation of staff resources still in line with the benefits of each platform?

True Customer Engagement: the Leap Beyond User Experience

SocialFish

For social media architects and community designers, this confusion has a somewhat different tilt. Some community advocates, eschew any notion of subscription fees or meeting any business objectives, equating community with altruistic values.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis.

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True Customer Engagement: the Leap Beyond User Experience

SocialFish

For social media architects and community designers, this confusion has a somewhat different tilt. Some community advocates, eschew any notion of subscription fees or meeting any business objectives, equating community with altruistic values.

Social business demands culture change

SocialFish

Internal collaboration platforms not working as they should? That’s a workflow and value prop issue, not a platform issue. We’ll also look for ways to use the community platform to mirror the cooperation we want to see throughout the organization.

Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Takeaways.

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Link Love Monthly: Best of March 2011

SocialFish

Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0).

Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Various studies indicate that people talk to others about products and companies via e-mail.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform.

Team 107

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf.

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. This great summary by Danny Brown was first posted on his blog here.

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Link Love Monthly: Best of September 2010

SocialFish

How To Be The Jack Bauer Of Your Company (Adam Singer). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop).

Enterprises Struggle To Measure Social Media ROI

Proactive Report

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment.

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Social business demands culture change

SocialFish

Internal collaboration platforms not working as they should? That’s a workflow and value prop issue, not a platform issue. We’ll also look for ways to use the community platform to mirror the cooperation we want to see throughout the organization.

Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. platform haven’t even created profiles of themselves. The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. platform? Home About Me Speaking Legal-ese My Team Gov 2.0

Five for Friday

Jeff Esposito

Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Problem with this is that the space is rented and many companies don’t think about who owns the data. Don’t you love short weeks? For four days, this week was sure jam packed.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.