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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. The Social Employee: Ignite Your Employee to Brand Advocates.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

Brands 166
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

The good news is that the social networks and broader social ecosystem provides us with incredible ways to dig deep into not only the demographics, geographics but also the psychographics of their audience and potential audience. Social Trust Factor – How to Earn Trust and Establish Authority Online. SoundCloud.

Strategy 166
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. 15 Tips to Zoom Your Brand (white paper). It's Who You Are. If done right, it will also help differentiate you from your competition.

Brands 60
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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. How to Subscribe to Social Zoom Factor Podcast

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Auto tweet everything from Facebook to Twitter and other social networks.

Facebook 113
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They know who they are and what they offer their customers, partners, online community and friends. They don’t guess what to post or pin as they engage in social with confidence and pride. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor Training System + Member Community .

Brands 167