Remove Communities Remove Community building Remove Small Business Remove Social Networking

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

This is a special live training event jam packed with 3 easy ways to use Facebook Messenger to grow your business starting NOW. Trust me, you will be using it after you learn how easy it is and how much it can benefit your business, your customers and your social media communities. Top 3 ways to use Facebook Messenger today to grow your business. Best practices for brand building using Messenger advertising and more.

Prioritize the Top Social Networks for Your Business with These 5 Easy Steps

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? You don't have a plan that aligns to business goals and the needs of your audience.

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Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. However, as the social web is getting noisier by the minute, it is becoming more challenging to keep up with the changes.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

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10 Reasons We All Need Community in Business and Life

Pam Moore

Do you remember the early days when you waddled thru the social media mumbo jumbo. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight. Community isn't something that happens once just to help build you up from zero to one hundred or five thousand followers.

10 Areas Where Small Businesses Lack an Online Competitive Edge

Kikolani

We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running. Even so, many businesses struggle getting a competitive edge online.

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Importance of social listening to learn about your customer.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Mark is changing the goal for his product team from “finding meaningful content to having meaningful social interactions.”

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. If you are serious about leveraging Facebook to grow your business, you don't want to miss this unique training. Want the blueprint for social marketing success right now? Increase sales by generating more leads using social media and content marketing to nurture relationships.

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). Social Profit Factor Training Academy and Marketing Nutz Can Help! . You need a structured plan to be successful using social media. How to Subscribe to Social Zoom Factor Podcast .

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures?

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Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. The funny thing is that many smart marketers have been taking an audience based marketing approach in everything they do in marketing and business for decades. How audience marketing relates to social media and digital marketing.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Social currency on the web today = attention + action. . The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Time is our most valuable asset in life and business. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. It is not driving business. Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Do you know how your content directly supports your business goals?

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. we can't skip the hard stuff or we'll never get our business in the shape it needs to be. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Business benefits of co-created content. Times are changing.

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Knowing your audience is the number one priority for any business of any size in any industry or niche! Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. Top 5 ways a buyer persona will help your business grow.

How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. ” They may be a “fan” of social and digital technologies, but they are not truly investing in empowerment of their teams and integrating these technologies into the DNA of their organizations. Franchise Social and Digital Marketing is about Empowerment, Not Control.

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

You can create fancy messages, fancy graphics and amazing social profiles that rock the online web. Register for my free webinar “Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business” . Webinar Title: Personal Branding 101: Why, What and How to Ignite the YOU FACTOR in Business. 7 Foundations to build a personal brand that attracts your ideal customer . How to quickly build trust and authority with content and branding essentials .

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in jumping onto social platforms before they are proven. Social media is not free.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. Building your business on rented land has never been a safe bet. However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s everything from your privacy policy, social media policy to the amount of spam email you send. The sooner you can acknowledge the importance of becoming a human brand and the need to truly inspire and connect with your audiences, the sooner you will see results and progress as you integrate social media into the DNA of your organization. They don’t think like a cash register or corporate building. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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How to Master Facebook for Small Business

Sprout Social

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. If you are not taking advantage of this powerful network, you are missing out. But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business.

15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

The heart of the digital and social online world of today is driven by two big things. If you want your content to resonate with the right people that will help you achieve your business goals, then you aren't going to do it by throwing boring content at the virtual walls and praying that the Facebook algorithm gremlins decide to show your content to the masses. Content is Serious Business. Content is serious business. How to Subscribe to Social Zoom Factor Podcast .

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

The heart of the digital and social online world of today is driven by two big things. If you want your content to resonate with the right people that will help you achieve your business goals, then you aren't going to do it by throwing boring content at the virtual walls and praying that the Facebook algorithm gremlins decide to show your content to the masses. Content is Serious Business. Content is serious business. How to Subscribe to Social Zoom Factor Podcast .

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10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. How to Subscribe to Social Zoom Factor Podcast .

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Tips to nurture relationships using social media.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. we can't skip the hard stuff or we'll never get our business in the shape it needs to be. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Webinar Title: Buyer Personas 101: How to Get More Leads and Sales with Social Media.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Every social network is different.

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Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Many other social networks envy Snapchat with this demographic. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Our agency, Marketing Nutz, works with brands both large and small and I can tell you we have numerous clients in this situation. How can brands use Instagram Stories for Business?

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

10 Strategies to Stand Out From the Digital Crowd of Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019

Pam Moore

Many marketers are already finding themselves frozen in a trance of digital fear for how they are going to stand out from the noise in the crowded social and digital online world in 2019. The digital and social market is even more crowded. Marketers who made the huge mistake of building their brand on rented social and digital land such as Facebook, are likely not sleeping well at night as 2019 is approaching. billion social media users worldwide.

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends and the list goes on. I choose what experiences build my business, my team, my memories and my life.

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Then after months of wasted time they wonder why they have little to no real measurable business result.

What Are the Top Social Media Platforms for SMBs?

Later

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur!