Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Social Media Marketing Atlassian Team 110

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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B2B Communities Brands Loyalty 121

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. The biggest advantage is engagement.

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Education Social Media Tips HootSuite 93

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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Activities Communities Social Media How To 60

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Build a content equation.

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Template Templates Social Media Video 95

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. Here are our top 10 trends for 2019.

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Trends Social Media Instagram Influencer 143

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. apologies, Shonali!).

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Communities Case Study Patterns Study 239

Buffer Social

MAY 25, 2023

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. This could be by building your email list or diversifying across various social media sites as protection. However, more platforms mean more challenges.

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Social Media Content Newsletter How To 83

Pam Moore

JUNE 12, 2019

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The OPC = other people's content and other people's community. This is because at the heartbeat of social media, business and life is people. Heartbeat of social media is you and me.

Communities 101

Communities Brands Content Authentication 101

Waxing UnLyrical

DECEMBER 9, 2013

How to Network on Social Media Without Being a Stalker. The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!).

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Community building Consultant Flickr Communities 210

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Communities Collaboration Statistics Lurker 221

Pam Moore

MARCH 7, 2017

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” ” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors!

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Social Media Analysis Communities Strategy 167

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. But if we just build it, people won’t come in droves.

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Communities Travel Metadata Content management systems 100

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Find and communicate your focus. Be a resource.

Communities 124

Communities How To Community building Social Media Management 124

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Communities Tools Strategy Message Boards 190

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social. Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend.

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Organization Social Media Brands Training 106

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? In this guest post for The Social Media Hat , Stephan Hovnanian reviews Steady Demand Pro , a tool that aims to help you get the most out of G+. Relationship Building is My Career. What is #MindfulSocial? Based in the Washington, D.C.,

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Community building Consultant Communities Eventful 198

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

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Metrics Social Media Marketing ROI 96

Techipedia: Tamar Weinberg

JUNE 19, 2012

Can’t a strong social media initiative start inside the walls of your website? Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels.

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Cost Communities Drupal Forums 135

Pam Moore

MARCH 4, 2018

Note: After watching the webinar you will also receive a free Facebook Content Boss Resource Kit loaded with tools and resources to help you rock the news feed with amazing content in 2018! Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need more help?

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Feed Feedly News Social Media 165

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

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Social Media How To Marketing Syndication 168

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. The question then becomes… how do you build a community of fans? Social Media / Social Networking.

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Mashup Resources SEO RSS 113

Pam Moore

MAY 5, 2016

At the heart of social media is people. It requires investment in the human beings within your community. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. Why you must know your audience.

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Buy Social Media Brands Loyalty 113

Pam Moore

APRIL 2, 2024

Social Media Monitoring and Sentiment Analysis: AI Tools monitor social media conversations, providing valuable insights into customer opinions, preferences and brand perception. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

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Strategy Marketing Analysis ROI 78

Pixlee

MARCH 21, 2022

The idea of “Instagram Customer Service” regularly impacts marketers who use it for advertising and community-building, but also receive feedback from consumers. Essentially, providing Instagram Customer Service to your community means being willing and available to address their questions and concerns within the app. .

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Instagram Brands Notification UGC 74

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. We used these networks to share insights and new perspectives with our audience.

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Strategy Metrics Team Social Media 105

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Social Media Press Release Marketing Widget 232

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

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eBook Social Media Template Templates 78

Ignite Social Media

MARCH 31, 2023

While their reasons for leaving vary, now, more than ever there is a need to ensure that women are given equal opportunities and proper resources to succeed in the workplace. In addition, they often face barriers such as sexual harassment or unequal access to resources that can impede their success.

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Pam Moore

JANUARY 17, 2018

Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Social media including Facebook is NOT a solution to your marketing woes. They now will be forced to look again at email marketing, their blog, other social networks.

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Facebook Training Template Templates 164

Kikolani

MARCH 2, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Social Media / Social Networking. Fetching Friday – Resources Mashup & Journey through Boliva.

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Mashup Resources SEO RSS 113

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media.

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Communities Brands Class Community building 62

Koka Sexton

NOVEMBER 4, 2023

Social media/community building also saw more investment this past year, with 57% of marketers investing more time and money into them compared to 37% in the previous year. Marketers want more budget, staff, access to subject matter experts, better technology, and improved metrics to measure performance.

Content 52

Content Marketing B2B Study 52

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Here's the thing.

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Social Media Training ROI Meme 132