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Marketing, community, support or all of the above?

Dave Fleet

This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? Marketing, community or both?

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How I Built a 15,000-Person Community In Under 2 Years

Buffer Social

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

ROI 138
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Marketing, community, support or all of the above?

Dave Fleet

This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? Marketing, community or both?

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content'

Content 253
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation.

Brands 167