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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

Ultimate Guide to User-Generated Content

Later

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand. Curate a Community Pinterest Board .

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important.

44 Social Media Books for 2009-2010 Plus One

Diva Marketing Blog

for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney - Sept 22,2009 2. A Survival Guide to Social Media and Web 2.0

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How Social Selling Will Dominate the Future of E-Commerce

Convince & Convert

From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So why would you believe a headline that includes the phrases “Social Selling” and “Will Dominate the Future of E-commerce”?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog.

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