Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.

Examples 249

Examples Social Media Social Networking Community building 249

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. We believe that brands succeed when they take a goal-driven approach to social that’s rooted in data.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

JANUARY 19, 2020

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

SEPTEMBER 7, 2020

Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. You must clearly be able to articulate if and how these metrics will impact the business. Could it be that all your management sees when they look at the social web is risk?

eBook 78

eBook Social Media Template Templates 78

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

MARCH 25, 2020

I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. It's not about building you. I spend 15+ years humanizing brands and building participating communities in corporate America before starting my own company 5 years ago.

Brands 78

Brands Smart Phone ROI Social Media 78

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Earning brand advocates and making friends via the social networks is based on trust.

Buy 113

Buy Social Media Brands Loyalty 113

Sprout Social

MAY 20, 2016

Don’t Invest in Every Network Your Competitor Is On. Just because your competition has embraced a specific social network, doesn’t necessarily mean you should invest in it too. Consider your team’s bandwidth and budget before pursuing an active presence on a new social channel. You are *not* your competition.

How To 42

How To Klout Analysis Metrics 42

Pam Moore

NOVEMBER 14, 2018

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Tips 60

Tips Content Marketing Training 60

Sprout Social

APRIL 15, 2019

After all, Facebook boasts the largest user-base of any social network and one of the most engaged. With so many metrics to track and variables to watch, we don’t blame any marketer for getting a bit overwhelmed. In most cases, it’s in the best interest for businesses to adopt a hybrid social media strategy.

Advertising 111

Advertising Strategy Facebook How To 111

Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.

Influencer 60

Influencer Marketing Metrics Avatar 60

Pam Moore

APRIL 23, 2020

As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. It reminds us just how important community is to us both personally and professionally. Community Doesn't Happen Overnight. A real community is there for the long term. What changed? Friendship.

Communities 78

Communities Social Networking Community building Avatar 78

Buffer Social

SEPTEMBER 28, 2016

Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer. Paid Social Marketing.

Skills 40

Skills Social Media Hosting Marketing 40

Kikolani

FEBRUARY 3, 2012

Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW – There’s been no shortage of commentary about G+ and SPYW but the author thinks there are a few pros and cons that are worth exploring. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you?

Mashup 113

Mashup Resources RSS SEO 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. As with the Twitter experiment, our hunch was that our LinkedIn community finds posts without links and calls-to-action more engaging — and thus that these types of posts would obtain further reach. Methodology.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. contact us View our blogs for more social media marketing resources.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 95

Engagement Analytics Meme Instagram 95

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

ROI 66

ROI Social Media How To Analytics 66

VEED Grow

AUGUST 18, 2020

How each video project idea can teach people about video marketing and online community-building. Tell your students to listen to their followers and observe their engagement metrics. Most of the time, these metrics provide important information on relevant topics. 10 Video project ideas to create an online following.

Project 52

Project Video YouTube Instagram 52

VEED Grow

AUGUST 18, 2020

How each video project idea can teach people about video marketing and online community-building. Tell your students to listen to their followers and observe their engagement metrics. Most of the time, these metrics provide important information on relevant topics. 10 Video project ideas to create an online following.

Project 52

Project Video YouTube Instagram 52

Sprout Social

JULY 10, 2019

From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. Many brands struggle to grow or adopt Instagram as part of their social strategy and we totally understand why. Building a community? The reality, though?

Instagram 109

Instagram Strategy How To Marketing 109

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere.

Social Media 163

Social Media Marketing Consultant Communities 163

Sprout Social

OCTOBER 1, 2018

In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

ROI 43

ROI Social Media How To Campaign 43

Sprout Social

MAY 4, 2017

Social Media Managers spend their days engaging with a wide variety of stakeholders and are expected to be world-class multi-taskers. The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge.

Products 100

Products Social Media Tips Marketing 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Consider focusing your link building tactics internally — that is, on your site. The answer is no, but it’s still a metric that is close to Larry Page’s heart. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority.

Marketing 264

Marketing SEO Case Study Small Business 264

Pam Moore

FEBRUARY 1, 2016

Care about customer experience across their digital and social platforms because customer experience is their brand. Know how to not only build community but build real relationships with human beings built on trust and authenticity. 2016 Social Media & Digital Marketing Predictions .

Social Media 113

Social Media ROI How To Marketing 113

Hootsuite

APRIL 8, 2021

Track the right performance metrics. With your goals defined, it’s easier to identify important social media metrics to monitor. These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel. If you’re using paid ads, conversion metrics also include cost per click and CPM.

Instagram 145

Instagram How To HootSuite Hashtag 145

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Sprout Social

OCTOBER 11, 2016

Deemed as the largest social network for professionals and colleagues, LinkedIn is entirely a beast of its own. Unlike Facebook, Instagram or Twitter, LinkedIn manages your professional social connections and content to like-minded individuals. We’re not saying you can’t do these things on other social networks.

LinkedIn 40

LinkedIn Marketing Social Networking Industry 40

Techipedia: Tamar Weinberg

JANUARY 14, 2009

: Jason Falls explores the commonly-discussed (but not easily answered) question about social media. Scared of Social Media? Jill Whalen has been active on forums and online communities for 10 years now. But “social media marketing expert?&# The 10 Commandments of the Social Web : Building a social network?

SEO 162

SEO Social Media Marketing Reputation 162

Sprout Social

AUGUST 9, 2022

To kick off the list, we’re going to give you a rundown of the tools that are specific to the major social networks. Many of these are native, free resources, but we’re also including some paid tools if they offer a network-specific solution. TikTok Creator Tools. Facebook and Instagram tools for creators.

Tools 141

Tools Content Repository Newsletter 141