10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Build community to create a movement.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Social Profit Factor Training System + Member Community .

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community.

6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It requires investment in the human beings within your community. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea.

Open Community Case Study – GoPlow


Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Concepts: Build your strategy around the sweet spots. Brian believed they couldn’t do that until they had a open community website generating solid content.

Why the Boston Globe Shouldn’t Be Building Community on Facebook


——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic.

A “Like” By Fans Is No Longer Enough!


To tackle this and cut short the race to the maximum number of fans Facebook has rung a wake up bell in form of a new metric called “People talking about”. The metric would record the activity within the last 7 days and can also be seen by page administrators in “Page Insights”.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. What kind of metrics are you watchings?

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? Now let’s look at how to build an engaged community.

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New Study Finds You Suck

Waxing UnLyrical

Its goals are entrenched in reputation and community-building. With that said, I’m still looking for better performance metrics. Is there a performance metric that eludes you?

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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business


Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. I spoke to executives from several top fitness brands to get an understanding of how they are maximizing the potential of social community. Community Needs To Be Part Of The Company’s DNA.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likes and retweets are fairly hollow metrics when they aren’t put in context.

The MetricsMan Comes To #measurePR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man?

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The Art Of Marketing

Twist Image

Ron Tite: When it comes to data and tracking metrics, numbers can scare people off. Building a loyal community base is very important. I've argued for years that I'm not so sure that brands can truly build community. Real community is tough to do. that real, genuine community. My recommendation is, don't try to build community. community. metric. What an amazing day we had at The Art of Marketing in Toronto today.

How a Social Media Audit with Agorapulse Can Keep You on Track

agora pulse

While you should este consistently evaluating progress and metrics regularly throughout the year, I also recommend a full, in-depth audit at least once a year. Look at Your Current Metrics. Community management. All of these metrics are important.

[Cool Social Tools] The Power of Breezio


—— Imagine if you could harness the collective wisdom of everyone in your community. With Breezio combining the best of knowledge exchange, professional development, and content management in a unique, comprehensive and user-friendly community engagement platform, now you can.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Social Media and Community Building. Average of 30 minutes per workday, per participating employee, to stay involved in social media and community building.

Top 5 Up-and-Coming Travel and Food Influencers


Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Her mission-driven message is one that helps brands connect with her passionate community.

Link Love Monthly: December


Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days – about social media in general, of course, but also about associations, systems thinking, community building, good case studies, tool tips, social media in other industries, whatever. What’s up with Community? (LAF). Social media metrics mistakes (Smartblog Insights).

How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. Build Buffer’s community. Here’s are some of the main metrics I measure: Total Impressions.

The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Brands hope to use influencers to build their own influence and market their products and services. Influencers get freebies and possibly a chance to build their own influence, by association. Here in Hawaii community, is not just a buzz word, it is a really big deal.

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9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Potential metrics to measure brand awareness: Followers count – “How many people can you potentially reach?”.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Answer the Public : Answer the Public is another great tool (ignore the creepy guy on the homepage) to help you build content around question people are asking. Community Building and Social Media Hacks. Guest Post by Laura Petrolino.

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Ultimate Guide to User-Generated Content


Building a loyal fan base and community around your brand. So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. . Curate a Community Pinterest Board .

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Link Love Monthly: Best of January 2010


Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days – about social media in general, of course, but also about associations, systems thinking, community building, good case studies, tool tips, social media in other industries, whatever. Breaking A Goal Into Metrics (Altitude Branding). Authenticity in Association Governance – Building Empire (Association Subculture).

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Reach Tactic: Highlighting the lifestyle of its community. Reach Tactic: Community building through hashtags. Try these tactics for a while and then go back to the Facebook Barometer to see if your reach (and other metrics) have improved.

Social Promotions: The Greatest Risk And Reward Post


This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management. Do you really want to be the “Johnny Knoxville” of Social Promotions?

Hot Association Membership and Marketing Jobs this week – January 26


Manager, Education & Member Services , LeadingAge Virginia – LeadingAge Virginia is a 501(c)(6) association focused on education, advocacy, community building, stewardship, not-for-profit leadership, and expanding the world of possibilities for aging in Virginia.

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

3 Community Building & Customer Support podcasts. How Priceline Uses Instagram to Build Fan Engagement. 5 Top Social Media Metrics Your CEO Wants You To Prioritize. Focusing on creating content and community versus being an influencer with Dan Joyce.

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What’s Missing in Your Content Strategy? 10 Things!

Writtent Blog

Michael Cunningham recommends ensuring you build the following aspects into your content workflow: Review and Approval Processes. Paid promotion isn’t a silver bullet, and it’s no substitute for organic community-building efforts.

All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps

Buffer Social

Set goals and metrics to watch. When it comes to organizing an Instagram takeover, you might want to first consider your goals for the and the metrics you want to track. Once you have decided on your goals and metrics, the next thing to consider is who to invite as a guest.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

So how do you go about building an awesome social media team? We’d love to help you answer all those questions (and more) to make you feel confident about building your rockstar social media team! How to build an all-star social media team in 5 steps. Community Manager.

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The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Buffer Social

Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing. As marketers, we write a lot — blog posts, social media posts, conversations with community members, press outreach emails, and more.

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