Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

MAY 27, 2016

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don’t understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

MARCH 8, 2018

They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Know themselves. Need more help?

Brands 167

Brands Training Policies Template 167

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. As a Marketer, You Are a Storyteller. 15 Tips to Zoom Your Brand (white paper). It's Who You Are. Definition of a brand.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

JANUARY 25, 2016

What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. Understanding where you fit in the market and the unique value your brand offers. How to Develop a Content Marketing Framework and Plan (episode 7). The importance of taking risks.

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

JUNE 29, 2016

Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 8 Steps to Develop a Social Business Plan (white paper). How to Choose and Prioritize Social Media Goals and Objectives. Sign up here-> Social Profit Factor .

Advertising 113

Advertising Facebook ROI Analysis 113

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

Eventful 154

Eventful Training Survey Communities 154

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business. Search Engines / SEO.

Mashup 113

Mashup Resources RSS SEO 113

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Pam Moore

JANUARY 20, 2016

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look.

Content 133

Content Marketing Education Compete 133

Convince & Convert

JUNE 29, 2012

I do want to acknowledge our sponsors at Social Pros, which includes Argyle Social, my company, developers of data driven social media management software , Janrain , the social sign on 800-pound gorilla, and Infusionsoft which develops great marketing automation software for SMBs and Jim , Digital Book Launch , who’s our special guest today.

Yammer 114

Yammer Microsoft Communities LinkedIn 114