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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Discover your “why” as a social team Every successful team is driven by a common vision, purpose, or mission.

ROI 135
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Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. This is key for YouTube community building. Brand Your Channel.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. Let’s get into why.

Team 132
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Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation

Pam Moore

Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation Are you ready to infuse some innovation into your team's DNA and hug AI and innovation like never before? 🚀 Buckle up because I'm about to unveil some game-changing tactics that'll revolutionize the way your team embraces digital transformation.

Team 78