Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. It’s about connection, and building a community—a human element AI just can’t fully replicate.

Team 134

Team Social Media Management Skills Trends 134

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For marketers, YouTube analytics offers valuable insight into how their current videos are performing, who is watching them, and how they can improve engagement in the future.

YouTube 115

YouTube Marketing Library Video 115

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. As brand social media marketers, we follow the lead of creators and look to them for inspiration.

Template 97

Template Templates Social Media Video 97

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

The Realtime Report

FEBRUARY 17, 2022

TikTok eventually expands the video’s viewership if it performs well in this limited market. Community Building. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways.

Brands 91

Brands How To Hashtag Influencer 91

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Industry or community-specific (example: #BookTok). What is a hashtag symbol?

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Engagement and community building is the time-consuming task of connecting with relevant social media participants. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

Trends 143

Trends Social Media Instagram Influencer 143

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. But how did they do it?

Communities 60

Communities Instagram Hashtag Engagement 60

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. In Spring 2021, 70% of Discord users reported using it for more than just gaming , up from just 30% in 2020.

Template 98

Template Templates Eventful Hosting 98

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 2: Worldwide Best Times to Post are in the Morning, Except for GMT .

Statistics 67

Statistics Social Media Marketing Instagram 67

agora pulse

JULY 23, 2020

Nurturing an engaged community. Social media management tools can also significantly expand social media marketing potential. They also work with supervising managers working on other niches in the marketing field to sync up marketing efforts. Understanding of analytics and reporting. Lead generation.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Later

NOVEMBER 13, 2020

Instagram influencer marketing is big and getting bigger — in fact, according to AdAge, it now accounts for at least $2 billion in annual marketing spending in North America. That’s why we wanted to give creators access to the tools to help grow your community, build your brand and get more engagement on your Instagram content! .

Features 63

Features Instagram Hashtag Analytics 63

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 88

Loyalty Brands How To Discount 88

Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.

Influencer 60

Influencer Marketing Metrics Avatar 60

Later

SEPTEMBER 1, 2020

If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! So before you get started, it’s a good idea to sit down and define your social media marketing goals.

Platform 78

Platform Social Media Small Business Instagram 78

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To give my community members an enjoyable learning experience, and 3. This is a dream for the Permission Marketer, a mindset for which I will always be grateful to Seth Godin for instilling in me.

Campaign 162

Campaign Google Case Study Badge 162

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Sprout Social

APRIL 15, 2019

Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Consideration : encouraging interactions between prospects and your marketing messages. With so many metrics to track and variables to watch, we don’t blame any marketer for getting a bit overwhelmed.

Advertising 111

Advertising Strategy Facebook How To 111

Convince & Convert

DECEMBER 18, 2015

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Get more content like this, plus the very BEST marketing education, totally free.

Brands 60

Brands Content Influencer Survey 60

Buffer Social

JANUARY 19, 2017

In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. Build Buffer’s community. Establish Buffer as a social media and marketing thought-leader. Build Buffer’s community. We do, too.

Social Media 40

Social Media Community building Metrics Communities 40

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

Eventful 154

Eventful Training Survey Communities 154

ProBlogger

JUNE 17, 2021

Having a Facebook group can be great for building a community around your blog. Most importantly, how would you keep communicating with your Facebook group members if Facebook shut down your group tomorrow? And both have paid community managers looking after them. Yes, it can and does happen.). Welcome Messaging.

Groups 48

Groups Groups Tools Facebook 48

Pixlee

NOVEMBER 6, 2017

If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. They’re also essential for community building, as well as for the creation and curation of user-generated content. Hashtagify.

Hashtag 47

Hashtag Analytics Tools Brands 47

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Class 85

Class Training Social Media Case Study 85

Pam Moore

AUGUST 3, 2016

Smart marketers know they must focus where their customers are hanging out online, not where the fud and the hype of the internet tell them to invest their hard earned dollars. Our agency, Marketing Nutz, works with brands both large and small and I can tell you we have numerous clients in this situation. Only time will tell.

Instagram 60

Instagram Advertising Comparison Training 60

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Drive traffic to your website.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56