Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 211

Strategy Marketing SMS Mobile 211

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). We have some lists and sent out some invites (to around 350 people). Image via niallkennedy on Flickr, CC 2.0.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Assumption 2: Build a platform.

Communities 100

Communities Travel Metadata Content management systems 100

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Interested in a community vs. an audience?

Communities 174

Communities Creative Commons Buy Advertising 174

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 111

Social Media Marketing Atlassian Team 111

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

Consultant 205

Consultant Communities Community building Groups 205

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? The list goes on and on. According to dictionary.com, a community is.

Communities 154

Communities Brands Lurker Facebook 154

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. You have the opportunity to build a library of content populated largely by your own customers. But good communities are more than support channels.

Cost 135

Cost Communities Drupal Forums 135

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Waxing UnLyrical

MAY 12, 2014

Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Janet Fouts explores the benefits of #MindfulSocial.

Community building 198

Community building Consultant Communities Eventful 198

Mindjumpers

DECEMBER 9, 2010

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. First of all, Disney’s creations have a high level of interest, but it’s the way of communicating that determines whether or not people will want to interact. The most dedicated fans are probably your best marketers.

Facebook 277

Facebook Community building Technorati Communities 277

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. The next tab on the list is Analytics. YouTube is a great place for community-building and engagement. YouTube is not just a platform for sharing videos.

YouTube 113

YouTube Marketing Library Video 113

Amy Porterfield

MARCH 19, 2018

Want to know a great way to express your love and appreciation to your community that will knock their socks off? The post How To Share A Cup of Starbucks Coffee With Your Social Media Community appeared first on Amy Porterfield | Online Marketing Expert. Treat them to coffee!

Communities 91

Communities Social Media How To Marketing 91

Josh S Peters

JUNE 10, 2011

On the New Mix Marketing blog I posed a question I had after reading Seth Godin ‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed. Is this because you can’t build a tribe around something as intangible as laughter?

Communities 153

Communities Industry Examples Questions 153

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know!

Facebook 164

Facebook Training Template Templates 164

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232

Buffer Social

DECEMBER 12, 2023

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. Instead, she places a high emphasis on the impact she has on her students and community.  Using a to-do list : Chenell uses a to-do list that she duplicates every week.

System 89

System Content Fashion Template 89

Pam Moore

APRIL 29, 2019

From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on. When is the last time you did a reality check on how the people in your community are doing? Read them and then do a sanity check with some of your clients and community members.

Metrics 96

Metrics Social Media Marketing ROI 96

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

Discount 54

Discount UGC How To Marketing 54

Buffer Social

MAY 25, 2023

Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains. His content also benefited as he explained, “I shared some insights from this experience on the marketing podcast, but it didn't end there.

Social Media 83

Social Media Content Newsletter How To 83

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Training 158

Training Marketing Small Business ROI 158

Convince & Convert

MARCH 4, 2015

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” This simple principle applies to your content marketing in the biggest way. Creating Community.

Skills 60

Skills Content Marketing How To 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Pam Moore

JANUARY 26, 2016

Smart marketers know branding is much more than a logo. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. Big difference. It’s a promise delivered. SoundCloud.

Brands 113

Brands Strategy Reputation Marketing 113

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Engagement and community building is the time-consuming task of connecting with relevant social media participants. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

SEPTEMBER 7, 2022

Keep reading for our top tips, including lesson ideas you can steal and a list of tools that can make your life a little easier — or just get straight to the tips! Users share complex ideas and the Reddit community breaks them down. Improve community engagement. Gain market insights with social listening. Source: Reddit.

Education 93

Education Social Media Tips HootSuite 93

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Industry or community-specific (example: #BookTok). What is a hashtag symbol?

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Follow along with our transparent roadmap for progress. ” 6.

Team 103

Team How To Instagram Authentication 103

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. As brand social media marketers, we follow the lead of creators and look to them for inspiration.

Template 95

Template Templates Social Media Video 95

Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. Storytelling is one of the best ways to create thumbstopping content — it helps bring your message to life in a way that just listing facts and figures can’t. SOCIALCRAFT.AI SOCIALCRAFT.AI

Social Media 91

Social Media Content How To Meme 91