How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Image via

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients.

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Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. By Bruce Fikowski.

Four Ways Content Writers Can Change the World

Waxing UnLyrical

Writers are excellent when it comes to producing scripts addressing world issues. Last week, Houston engaged in an effort to crowd-source solutions to city issues. Communication Community Building Daniel Cohen Guest Posts Writing Content Writers Houston Writeathon

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared.

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#Milaap4Hope: A Global Conversation on Sustainable Giving

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Community Building Events Shonali Burke Women''s Issues #HopeProject #milaap4hope milaap sustainable giving

Open Community Case Study – GoPlow


Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Concepts: Build your strategy around the sweet spots. Brian believed they couldn’t do that until they had a open community website generating solid content.

Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. Why did you write Open Community ? So, what is “Open Community&# ?

Open Community Case Study – Local Government Knowledge Network


Community: Local Government Knowledge Network. Associations debate whether to tear down their walls and open their communities to non-members. Opening up the network to non-members was also a contentious issue. You need to be comfortable with silence in your community.

To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

If you know a person outside of the confines of the office, you’re much more likely to understand why a manager is making that decision, or why an employee is challenging you on a specific issue. Twitter rabbit holes can easily claim 20 minutes of my day.

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities.

Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

Got Community? 5 Ways To Foster It On Your Blog

Ari Herzog

We have all known the long loneliness, and we have found the answer is community. If you have community, you have a lot. There is no better feeling than building a growing and interactive community of readers on your site. Community must be fostered.

Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. 2012 State of Community Management.

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I’ve built three community teams, and I’ve hired and fired quite a few.

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Was this a big enough issue for me to want to have to leave, you know, from all the good things it gives me and they haven’t done that yet and I think it would have to be something like they took your credit card and charged $10,000 on it. Yeah, I’m not part of that community.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. You have the opportunity to build a library of content populated largely by your own customers.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Re: Building the Business Case for Enterprise 2.0. Please check out the communities and join the conversations. in Build. in Build.

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How to Use Facebook Groups to Grow Your Business


Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. Ready to build a successful Facebook Group for your business? Control who is part of your community and create a safe space.

How to Build Community on a Blog: 24 Must Read Articles from around the Web


This week we’ve published a series of posts on the topic of building community on a blog with these posts: 9 Benefits [and 3 Costs] Of Building Community On Your Blog. The 5 Stages of Building a Culture of Community on a Blog [A Case Study].

The Case for Nonprofit Storytelling

Waxing UnLyrical

It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. For example, Women’s College Hospital (WCH) in Toronto, Canada, had an identity issue. Nonprofit Storytelling: Community-Building. They form a community with shared stories and goals.

Get the Book


Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can—and why they should—build community online. (Not Not to be confused with building a successful private social network.

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[Cool Social Tools] The Power of Breezio


—— Imagine if you could harness the collective wisdom of everyone in your community. With Breezio combining the best of knowledge exchange, professional development, and content management in a unique, comprehensive and user-friendly community engagement platform, now you can.

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Brands hope to use influencers to build their own influence and market their products and services. Influencers get freebies and possibly a chance to build their own influence, by association. Here in Hawaii community, is not just a buzz word, it is a really big deal.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!


The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. For businesses this isn’t an issue. Okay… but the issue is that everything stays in Google.

Association Social Media Jobs This Week – December 15


Serving as IBWA’s media spokesperson, the position builds mutually beneficial relationships with industry partners and stakeholders in promoting bottled water as a highly regulated packaged food product with consistent safety, quality, good taste and convenience.

Top 5 Up-and-Coming Travel and Food Influencers


Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Her mission-driven message is one that helps brands connect with her passionate community.

The Complete Guide to LinkedIn Events


This engagement channel can potentially be an invaluable tool in networking and community-building. This can be an issue if your public event attracts unwanted attention. Known Issues and Challenges.

Five models of content curation


Volume is not typically an issue when it comes to aggregation, so in this case you still may have hundreds of pieces of source material – but just the fact that it is in a single location and not millions of pieces of information has a high value for people interested in a particular topic.

How Social Media Is Making Politics More Divisive

Social media, across the globe, has made it significantly easier for people to voice their political opinion, discuss issues that plague the society, cause an uproar around causes that matter, and hold the decision-makers accountable.

Unmissable Stories This Week


By extending our efforts to educate policymakers about the innovation economy, The Internet Association will bring a strong, focused, consistent voice to the discussion of issues critical to the ongoing success of the fastest growing sector of the U.S.

How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. The Internet has made brand publishing ubiquitous.

Five models of content curation


Volume is not typically an issue when it comes to aggregation, so in this case you still may have hundreds of pieces of source material – but just the fact that it is in a single location and not millions of pieces of information has a high value for people interested in a particular topic.

Making Google+ Worth Your Time

Janet Fouts

I used to say this to people about Twitter, and now I find people have exactly the same issue with Google+. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. TRUST will be a key issue for consumers. It will be important to invest in transparency, community building and creating personalized interactions.

Ultimate Guide to User-Generated Content


Building a loyal fan base and community around your brand. So if you’re looking to grow your business (especially within younger demographics) user-generated content can seriously help skyrocket your sales and build true brand loyalty. . Curate a Community Pinterest Board .

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What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Reach Tactic: Highlighting the lifestyle of its community. Reach Tactic: Community building through hashtags. So it makes a concerted effort to speak of issues near and dear to teachers that go beyond their savings account. How do you get more organic reach on Facebook?

13 Not-So-Scary Ways to Become a Master at Blog Commenting

Writtent Blog

If you’re struggling to build key relationships in your industry to publish guest posts, or your content promotion efforts to date have fallen flat, blog commenting could be the missing ingredient. What benefits have you noticed from being an active part of other blog communities?

The MetricsMan Comes To #measurePR

Waxing UnLyrical

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

How to Build a Brand on Twitter in 11 Easy Steps. Community management. Community management is the art of building up online (and offline) relationships among people holding an interest (or a few) in common. It’s the fine art of letting everyone be heard and yet being respectful, of listening, of sharing information … All those hard and soft skills unite to achieve the goal of a rich, vibrant, and growing community.

Fetching Friday – Resources Mashup & Supermoon 2012


19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans?

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Socialnomics Book Review |

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. For me, the real value this book brought me as a social media/community professional, was providing me with more ammunition to evangelize and sell social media and community building strategies to potential clients and employers.

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