Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. One thing that all of these have in common is the notion of community building.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. I’m going to split these tips into three sections: Attract, Engage and Convert. These strategies will help you get people to your channel, where you can charm them. Do you know who you’re trying to target?

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Community Building Through Innovative Conferences

Convince & Convert

Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link] Click to read more » Social Pros Podcast email marketing jason keath productivity SEO social fresh social media conferences Social Pros twitter marketing

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Or none felt they wanted to Like it after they were asked. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter).

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and other people's community. How to choose the right OPC.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! We have developed your fast track to social media business success!

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

As you read this, you might be gearing up to celebrate St. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” ” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. This can be referred to as co-created content marketing. Click To Tweet. of them find influencer content to be a valuable part of their overall marketing plan.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

You know how much I love to talk about social PR , right? At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place. There are definitely pros and cons to using the Facebook boosted post ads. Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager? Why: An inside view on what community management actually entails. Community Consultation – Offline & Online.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Who are you more likely to approach: Dr. Michael Brown, Ph.D.

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? You can sit in a room and create, ideate, and develop your brand for the next year to 10 years. They will decide within a matter of 8 seconds if they are going to stick around on your website, LinkedIn profile or Facebook page… or not. It's how you make them feel.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They say they want to build community.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. It's not time to give up.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It is not driving real traffic to your blog or website. There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Are you ready to solve this problem once and for all? Could it be that you are not creating or publishing content designed to convert? Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Do you know how your content directly supports your business goals?

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Feel free to challenge, push back and knock ‘em down!

How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which can help increase the engagement levels of your brand, thus gathering more and more followers.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know!

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love? Word to the wise: do this sparingly.

10 Reasons We All Need Community in Business and Life

Pam Moore

Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. Many who go thru this very natural life cycle of online marketing success often get so caught up in the metrics and their own personal goals that it's sometimes easy to forget about the people who got you there in the first place.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? How to define, measure and achieve success. How to increase brand awareness, leads and sales. How to create content that connects and converts. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales. How to continually optimize your results. Need us to help train your team?

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. With video marketing, you can almost look your audience in the face eyeball to eyeball. You can share your story and engage others to join your journey via 140 character tweets and 30 second live and candid video clips.

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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd. They have become a spitting identical image to everyone else. They know how to work smart, not just hard.

ROI 60

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you know their favorite hobby and how they spend their leisure time? How about how they order their favorite coffee at Starbucks? How to create a target customer profile.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? As humans we want to be part of something bigger than we can be all by ourselves. This is why Facebook Groups can be very helpful to your business.

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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money.

#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. So it’s become tough for him to commit to the time needed for the chat, and since he hadn’t (at the time of writing) found someone reliable and versed enough in Twitter chats to take it over, he’s contemplating shutting it down. Or words to that effect.). Wouldn’t you know it, I had to drink my own medicine.

How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Ask not what your community can do for you….

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! We have INCREDIBLE deals including $10,000+ in bonuses for early bird buyers before we start the official rollout to general public next week! Sign up today and get into this amazing academy for a lower cost than you will EVER be able to get in!

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. However, as the social web is getting noisier by the minute, it is becoming more challenging to keep up with the changes. Building an integrated platform that works for you 24/7 even when you are not working requires more than knowing the ins and outs of Facebook.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. These spammy, firehose tactics no longer work like they use to.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s what you tweet, post, pin, +1, Instagram and offer as a call to action. It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how you manage crisis or how you don’t. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. On average it takes a minimum of 6-7 brand touches for someone to remember your brand.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! If you have ever wondered what influencer marketing is and how you can use it for your business, then you definitely landed on the right blog post today!

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We work with brands of all sizes from startups to Fortune 10 brands. As marketers it’s in our DNA to move fast.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.