Remove Communities Remove Community building Remove Focus Group Remove Marketing
article thumbnail

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68
article thumbnail

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?

Apple 139
article thumbnail

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks. Unfortunately many marketers confuse social buzz with social bucks. Free Content Marketing Training Webinar – Here is What you will learn: .

Content 162
article thumbnail

Audiences or communities? Defining the new social media landscape

Sprout Social

Are you consuming or communicating? In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates. Communities and audiences have distinct dynamics. Keeping up with your community.