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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. She details her methods for crisis communication during the Covid-19 shutdown. Episode Summary.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167
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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

Your client probably isn’t crazy, but perhaps a little under-educated on how all this works (which is why they hired you, you’re the expert). You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 211
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment.

Process 109
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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

Did you know that you can now within one minute record and upload a video to Twitter natively that will engage, inspire, educate and entertain your audience? 90% of Twitter video views are on mobile. 80% Twitter users are active on mobile. Are you an active user of Twitter? Yes, one minute. replies, 2.8x retweets, 1.9x

Video 78
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Improve customer retention?