2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Alexa Scordato, 2tor @alexa.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community?

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: Without Community, It’s Only Half the Equation is a post from: Shonali Burke Consulting, Inc.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Build community to create a movement.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Agree, Disagree, or Qualify ( ADQ ) is a closed group for open minds dedicated to rigorously testing claims in concert with the values of free expression, eager education, and utmost respect. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Because this is not any different than many of us have been trying to inform, educate and help business owners and social marketers understand for many years. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc.

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” The article details five lessons for earning an A in education. Tapping Into the Minds of Expert Educators (and Students).

Skills 166

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community.

Brands 114

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

If your content doesn't inspire, empower, educate and connect emotionally with someone, why would they open it, let alone actually spend time watching, reading or listening to it.

Feed 169

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. It's community. It's empowerment, inspiration, education and the list goes on.

Brands 171

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Concepts: Build your strategy around the sweet spots. Brian believed they couldn’t do that until they had a open community website generating solid content.

How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients.

Issues 228

How Social Media Strengthens Companies [infographic]

Mindjumpers

Engage and build trust. When building a community, you built trust and as a result the value of a brand is enhanced. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective.

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. How to leverage infographics to educate, empower and inspire. 10 Reasons You Need to Build Your Personal Brand (white paper).

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Because when you know what makes your community tick, you know what will move them.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. It’s empowerment, inspiration, education and the list goes on.

Brands 124

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. There are many different cultural communities who use Periscope’s live streaming service. As you can see above, there are myriad cultural communities who use #Periscope.

Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. 2012 State of Community Management.

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I’ve built three community teams, and I’ve hired and fired quite a few.

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Re: Building the Business Case for Enterprise 2.0. Please check out the communities and join the conversations. in Build. in Build.

Jive 100

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. I spoke to executives from several top fitness brands to get an understanding of how they are maximizing the potential of social community. Community Needs To Be Part Of The Company’s DNA.

Class 40

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Before you build a social media campaign, you need a strategy. Sydney social media course 2013.

Course 106

How to Run Successful Campaigns on Google+

Convince & Convert

Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

They should be educational and entertaining and we hope you can join us!

[Cool Social Tools] The Power of Breezio

SocialFish

—— Imagine if you could harness the collective wisdom of everyone in your community. With Breezio combining the best of knowledge exchange, professional development, and content management in a unique, comprehensive and user-friendly community engagement platform, now you can.

Tools 169

Association Social Media Jobs This Week – December 15

SocialFish

The manager promotes the association’s educational events, services and resources and well as delivers industry news to the collective media outlets and through the association’s publications. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Unmissable Stories This Week

SocialFish

The Board Connect program includes free access to Talent Finder (one of our premium accounts focused on finding top candidates on LinkedIn), access to an exclusive educational webcast and an invitation to join the Board Connect Group on LinkedIn.

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. From relaying important information and announcements to the student community, faculty, alumni etc. Community building. Like brands, educational institutions need to be consistent with content.

Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

Manager, Education & Member Services , LeadingAge Virginia – LeadingAge Virginia is a 501(c)(6) association focused on education, advocacy, community building, stewardship, not-for-profit leadership, and expanding the world of possibilities for aging in Virginia.

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). With Heap, you can build the same type of segment as you would in Google Analytics.

New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. Its goals are entrenched in reputation and community-building.

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What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

Reach Tactic: Highlighting the lifestyle of its community. Reach Tactic: Community building through hashtags. Industry: Education. Its posts often thank those who help educate its students. How do you get more organic reach on Facebook?

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

3 Community Building & Customer Support podcasts. How Priceline Uses Instagram to Build Fan Engagement. Format: Mix between interviews and education content on Facebook ads, online marketing and blogging. Format: Educational content on social media strategies.

Skills 110

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Buffer Social

Play the long game by focusing on building an engaged community. Why it works: The Norfolk PD offers a variety of inspiring and funny content that caters to their local community. This can help boost your brand’s reputation and build trust among your users.

Most webinars stink. What can we do about it?

SocialFish

I’m going to take this opportunity to let you know that we’ve joined forces with CommPartners to work on some really exciting projects incorporating social media and community building into educational events. Create a community of webinar participants.

How to Understand Context to Maximize Outcome

Convince & Convert

That doesn’t mean she’s self-focused though, on the contrary, Shonali believes that value and success comes from taking the time to research, build relationships, and focusing on what’s mutually beneficial. Why education never stops. Why community is key.

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf.

Why Your Brand Should Create Less Content

Convince & Convert

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Build a marketing partnership tailored to an influencer’s individual strengths—one that organically shows their audience how they use your brand. Quick!

Brands 107

How to foolproof your Facebook advertising strategy

Sprout Social

Demographics: additional details such as education level or relationship status can help you target specific social media personas that resemble your real-life customers. That is, organically targeting customers through content and community-building while supplementing your Facebook advertising strategy with paid campaigns. Although paid ads encourage conversions, organic activity can help you build relationships and familiarity with your brand.