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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. However, for now at minimum create a one to two page document which at minimum includes your vision, mission, elevator pitch, description, value proposition, benefits, features and unique differentiators.

Apple 139
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130
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9 LinkedIn Users Describe Themselves

Ari Herzog

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Community management.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. What kind of webinars, what kind of podcasts should we participate in? ” What kind of leadership should we create?

Radian6 113
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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities. Social media can be a powerful community building tool for nonprofits. Build momentum by celebrating victories, big and small. Sign up today [link].