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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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7 Creators On The Systems That Support Their Content Creation

Buffer Social

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. Instead, she places a high emphasis on the impact she has on her students and community.  This document serves as a central hub for their content ideas and facilitates collaboration within the team.

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

It takes hard work, research, knowledge of people, tools, design, best practices and more. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. This document will also be very useful if you hire a consultant or agency. Don't do it!

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Engagement and community building is the time-consuming task of connecting with relevant social media participants. Like this post?

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A 7-Point Guide to Writing an Effective Influencer Brief

Pixlee

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Research indicates that 63% of people trust the messaging from influencers more than they trust brand messaging. Many businesses grapple with these documents on a consistent basis.

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Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.