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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. However, for now at minimum create a one to two page document which at minimum includes your vision, mission, elevator pitch, description, value proposition, benefits, features and unique differentiators.

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Plans to be required modifications as an original agreement is damaged.

Writtent Blog

Our challenge is to create such a field and then sustain it by involving all players, incorporating community-building activities, and providing an environment of support, respect, and trust. This is our ongoing work at Orange Grove as we engage all staff, parents, and students in clarifying and revisiting the vision.