5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc.,

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. But if you’re looking for sheer reach and shares, definitely check them out.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you invest time as a human in building relationships the payoff can be big.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Discussion builds communities. The community builds upon itself by testing claims and commenting on those claims. The more discourse that takes place, the more others engage and the larger the community becomes. Communities co-create their own culture. Hey there, #WUL.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. It's community. Every brand touch is influencing perception and building your reputation.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly.

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Definition of a brand. Definition of brand identity. Definition of visual branding.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. And then there’s the approach built on helping others build and nurture relationships.

The State of Community Management 2015

SocialFish

The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year. Strategy: Community-minded organizations must invest in people and systems, not just platforms.

Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. Every brand touch is influencing perception and building your reputation.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. Definition of brand storytelling.

Brands 168

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s true definition is determined by those that love, like or even dislike you. They don’t think like a cash register or corporate building. They know who they are and what they offer their customers, partners, online community and friends.

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Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

There are definitely pros and cons to using the Facebook boosted post ads. Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it?

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

They are definitely not the same. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Below are tips on how to build a network (and then maintain it!) Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Build Your Brand and Expertise. Do you have a great community building strategy?

#Milaap4Hope: A Global Conversation on Sustainable Giving

Waxing UnLyrical

And while that is definitely a reason for cake, Coldstone Creamery , etc., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I know you’re expecting your Monday roundup today. Sorry!

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Concepts: Build your strategy around the sweet spots. Brian believed they couldn’t do that until they had a open community website generating solid content.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

There are definitely pros and cons to using the Facebook boosted post ads. You Can’t Buy Brand Advocates or Social Media Friends How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Definitely.

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. There are many different cultural communities who use Periscope’s live streaming service. As you can see above, there are myriad cultural communities who use #Periscope.

Importance of Brand Voice in Online Conversations & Communities

Firebelly

We work hard to develop our social spaces and, hopefully, our careful investment of time, money, effort and love transforms our particular space into a community – preferably a community that is socially relevant to our key audiences and one that can be monetized.

Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Social/community team size – we all want more help, but how large are most community/social teams?

Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

I thought the English flavor was definitely present throughout, from the opening and closing ceremonies to all the great stuff that NBC did around town, sort of highlighting London and the surrounding area. I’ve built three community teams, and I’ve hired and fired quite a few.

Got Community? 5 Ways To Foster It On Your Blog

Ari Herzog

We have all known the long loneliness, and we have found the answer is community. If you have community, you have a lot. There is no better feeling than building a growing and interactive community of readers on your site. Community must be fostered.

5 Facebook Group Features You May Not Know About (But Should)

agora pulse

They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. But running a Facebook group and building a community can be hard work and stressful for a social media manager. Groups are largely about relationship building.

Get the Book

SocialFish

Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can—and why they should—build community online. (Not Not to be confused with building a successful private social network.

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GUEST POST: 3 Tactical Components to Winning Social Media Influence

Firebelly

Depending on which method(s) you use to build your strategy (or lack thereof) to participate at any level with social media, there are various steps you take to achieve your objective. Build – We all know that building a community takes time and effort (blood, sweat, and tears).

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors ( Tweet This ). With Heap, you can build the same type of segment as you would in Google Analytics. Community Building.

Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Her mission-driven message is one that helps brands connect with her passionate community.

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). With Heap, you can build the same type of segment as you would in Google Analytics.

Link Love Monthly: December

SocialFish

Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days – about social media in general, of course, but also about associations, systems thinking, community building, good case studies, tool tips, social media in other industries, whatever. What’s up with Community? (LAF). And last but DEFINITELY not least, Beyond Thinking Different to Doing Different (Brand Autopsy).

How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. Build Buffer’s community. Build Buffer’s community. What is community building?

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. Considering that many of these tools are indefinitely free, they’re definitely worth the time investment.

5 Facebook Group Features You May Not Know About (But Should)

agora pulse

They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. But running a Facebook group and building a community can be hard work and stressful for a social media manager. Groups are largely about relationship building.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites.

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Why Your Brand Should Create Less Content

Convince & Convert

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Build a marketing partnership tailored to an influencer’s individual strengths—one that organically shows their audience how they use your brand. Quick!

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