Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

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Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

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Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Pushing out content is all very well, but unless you build a community, there will be limited-to-no engagement with your content. In a nutshell.

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Waxing UnLyrical

DECEMBER 18, 2015

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. But if we just build it, people won’t come in droves.

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Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

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Waxing UnLyrical

DECEMBER 9, 2013

Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Waxing UnLyrical

MAY 1, 2020

”) without actually having invested in relationship building first. And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” And it’s about your “connections” and “getting people to bond with one another” and “build trust in one another and in you.”. There were Delegates who spoke movingly about their Community Action Projects and how they helped other women.

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Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Find and communicate your focus. Empower your members. Be a resource.

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Waxing UnLyrical

MAY 12, 2014

Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Business Community Building Resources Shonali Burke Weekly Roundup'

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Convince & Convert

AUGUST 21, 2012

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

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Waxing UnLyrical

JANUARY 10, 2014

What we can achieve when we design, create and manage motivated communities – who use technology and social media to make better connections with each other in pursuit of a shared goal – is so much greater than we could ever achieve through one-way communication, usually through “the media.”. Based in the Washington, D.C.,

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Waxing UnLyrical

JUNE 27, 2014

And doing things like this is what helps to grow your network and your community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Just in case the NSA is trolling this page.

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Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. You have the opportunity to build a library of content populated largely by your own customers. But good communities are more than support channels.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

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Waxing UnLyrical

DECEMBER 6, 2013

As a business, you should concentrate on building an engaged community, not necessarily a huge one. If you have a strong community , they will be there when you come back. But had the client not also been a part of my community, I doubt they would have been as understanding. So what’s important?

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Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Remember Me.

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Pam Moore

JANUARY 17, 2018

Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. Unfortunately many agencies, consultants and trainers also led them down the wrong path. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

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Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Hi, I’m Lauren Teague, and I’m a strategist on the Convince & Convert consulting team. Your content team shouldn’t the only ones managing your company’s social media accounts.

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Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

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Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Follow along with our transparent roadmap for progress.

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Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Hi, I’m Lauren Teague, and I’m a strategist on the Convince & Convert consulting team. Your content team shouldn’t be the only ones managing your company’s social media accounts. See you next time.

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Waxing UnLyrical

MARCH 23, 2015

If that’s not a fresh take on community building, what is? Monday Roundup: Renewing Your Business Strategy is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. 5 Tips to Get In Your #Creative #PR Groove.

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Sprout Social

JULY 28, 2022

For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Build a content equation. I also build relationships with creators who are industry experts.

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Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Community building tools The best creators don’t just have a lot of followers – they also see high engagement from them.

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Waxing UnLyrical

OCTOBER 26, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc.” Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Social Sharing: What Makes It Tick? ” 7. 15 Reasons Your PR Pitches Suck [Redux].

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Pam Moore

APRIL 7, 2024

With decades of experience in digital marketing, branding , and business transformation , I offer you a range of services, including Fractional CMO and Consulting , creating a strong marketing plan, targeting your ideal customers, updating your brand, aligning your messaging, training your team and more.

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Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers).

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Pam Moore

JANUARY 19, 2020

My digital marketing training and consulting agency, Marketing Nutz has been helping brands of all sizes maximize results with influencer marketing programs since 2010! Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

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Pam Moore

APRIL 2, 2024

With decades of experience in digital marketing, branding , and business transformation , I offer you a range of services, including Fractional CMO and Consulting , creating a strong marketing plan, targeting your ideal customers, updating your brand, aligning your messaging, training your team and more.

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Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

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Waxing UnLyrical

FEBRUARY 27, 2015

And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc. How to Use Social Media And Stay Couth is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to leverage online communities to research your dream customers. Our agency, Marketing Nutz, our training and consulting agency can help! ” Yes, this is true.

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Pam Moore

JULY 11, 2018

If any agency or consultant tells you they can develop your brand in a couple days and after a one hour session with you, run the other direction. A good brand consultant or agency will want to spend time with you to understand your business. This document will also be very useful if you hire a consultant or agency.

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