Remove Communities Remove Community building Remove Company Remove Focus Group
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Even if budgets are tight, find a way to build consistency across the various platforms. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Basically anything that is seen or heard should be consistent. Be realistic.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Are you consuming or communicating? In the social media world, there’s a lot of talk about audiences and communities. Now think of a community, like a small town. If people stop playing their parts, the community stagnates. Communities and audiences have distinct dynamics. Companies like Meta are taking notice.